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In the same month, the company changed its signature tagline from "Life is Short.
Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
In 2015, the Ontario Superior Court dismissed the case without costs, a result with which Avi Weisman, vice-president and general counsel for Avid Life Media, said the company was "very pleased".
the site was hacked by a group known as "The Impact Team".
More data (including some of the CEO's emails) was released on August 20, 2015.
The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.
Online dating (or Internet dating) is a system that enables strangers to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.
Any follow-up messages between the two members are free after the communication has been initiated.
Ashley Madison also has a real-time chat feature where credits buy a certain time allotment.
Ashley Madison employs guerrilla marketing techniques to advertise its site.
One such technique has been the creation of fake criticism websites filled with ads for Ashley Madison and anonymous testimony that the site is legitimate. Ashley Madison Scams.com" was registered to Ashley Madison owner Avid Life.